Star CRM solutions can unlock path to greater profits

Firms can increase their profits and cut costs if they buy CRM (Customer Relationship Management), with the CRM applications offered by Star giving companies the chance to gain a far more comprehensive view of their clients. And Star also offer a 14-day trial, providing the opportunity to sample this service for free.

Star provide CRM solutions to the business community, offering internet security, email and hosting services, and thereby giving firms the chance to benefit from a far fuller picture of their customers, which in turn can lead to new sales opportunities. When CRM first became a widely-disseminated topic during the 1990s, it indicated that the new millennium would witness more highly-developed and demanding company-client relationships than had previously been the norm. Such CRM applications as sales force automation, marketing automation, and service automation (inclusive of call and contact centre software) give businesses the means to establish a 360-degree view of their customer, and have rapidly become essential to many progressive organisations. And, while it is of course always vital to balance spending on new applications against costs, the results of a study by the McGraw-Hill Laboratory suggested that those companies who uphold their strategic investment during a recession subsequently benefit from a 275 percent growth in revenue during the first twelve months of recovery, as well as generally outperforming those firms that do cut back on their spending.

Those companies which buy CRM from Star are equipping themselves with the means to reinforce their existing business relationships and establish new ones, in addition to helping identify areas for possible efficiency savings. The information picture established via Star CRM solutions can improve productivity and boost staff output. There is no hardware or software that needs to be bought with Star CRM; it instead works on a per-user per-month model of payment. Star complements Microsoft systems, with the marketing, sales and client services all offering total compatibility. Staff can easily become familiarised with Star, as it simply enhances Microsoft packages such as Outlook, Word and Excel. This ease of use is a large part of the appeal of Star CRM – by simplifying processes and customer interactions, it empowers firms to focus on the day-to-day dealings of their particular market. 

With the CRM applications provided by Star, the sales process becomes fully unified. Emails can be automatically designated as leads, opportunities or contacts, and it is far easier to carry out complex pipeline enquiries, which will deliver comprehensive data at every point in the sales cycle. Each customer interaction becomes an opportunity for marketing, and with Star CRM it also becomes easier to ascertain the success of a particular promotional campaign. Star solutions offer complete access to deep CRM segmentation, derived from in-depth sales and demographic information, and with this sophisticated approach firms have the ability to monitor costs and track response rates in real time.      

Firms which buy CRM from Star are giving themselves every opportunity to make real enhancements to the level of customer service which they are providing to their clients, with the fully-integrated tools helping to improve both efficiency and consistency. Whether the point of customer contact is by telephone, email, in-person communication, or via self-service web portals, it becomes simpler to trim response times and answer queries and issues with one-touch.       It is easy to find out how Star CRM can boost businesses too, with a 14-day trial of their offered CRM applications being available.   

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